MCO Wins Cultural Brand Award

31 October 2014

The Mahler Chamber Orchestra receives the European Cultural Brand Award "European Education Programme of the Year 2014" for "Feel the Music".

The MCO accepted the prize yesterday evening at the 9th "Night of Cultural Brands" at the Staatsoper im Schillertheater in Berlin in the presence of 1.000 guests from the fields of culture, business, politics and media. "Feel the Music" was chosen by a 31-member jury of experts as "European education programme of the year 2014".

The project "Feel the Music" opens the world of music to deaf and hard-of-hearing children all over Europe. In workshops at their schools and in the concert hall, children learn how music can be experienced hrough all of the senses. More than 150 children from 7 countries have taken part in the project thus far.

Ole Bækhøj, Chief Executive of the Mahler Chamber Orchestra: "We are very happy that the jury chose 'Feel the Music' as European education programme of the year 2014, and we very much hope that this distinction inspires other ensembles and concert promoters to enrich our musical environment through programmes for the hearing-impaired."

"Feel the Music" accompanies the four-year cycle "The Beethoven Journey" of the Mahler Chamber Orchestra and its Artistic Partner Leif Ove Andsnes. The Norwegian pianist and the Mahler Chamber Orchestra have been touring across the world with Beethoven's Piano Concertos since 2012. "Feel the Music" addresses the topic of music and deafness, which increasingly affected Beethoven over the course of his life. On each tour of the Beethoven Journey (2012-2015) the MCO and Leif Ove Andsnes work with one or two schools for deaf children in Europe.